New Delhi: Tracing a heart on the map of India, Edelweiss Tokio Life Insurance’s Zindagi Express recently pulled into its final destination Bhopal after journeying 5,500 kms through 50 cities and reaching over 1 million people to spread awareness regarding the need for organ donation in India.
Vishvas Sarang, Minister of Medical Education, and Bhopal Gas Tragedy Relief & Rehabilitation, Madhya Pradesh, represented Bhopal, the heart of India, in receiving the baton from Zindagi Express.
Over the last 20 days, the life insurer has been undertaking an awareness tour called #PassItOn to educate and mobilise people towards the organ donation cause. Today, the life insurer conducted the finale to this journey.
Sumit Rai, MD & CEO, Edelweiss Tokio Life Insurance said, “Today’s conclusion is an important milestone in our Organ Donation journey. We are heartened to see that people turned out in big numbers not only today in Bhopal, but also throughout the journey, wherever we made a pitstop. This gives us immense confidence to expand our efforts towards this cause in the years to come.”
For a 4th year in a row, MOHAN Foundation partnered with the life insurer as a Knowledge Partner and has been instrumental in bringing the subject matter expertise throughout the 20-day journey.
Dr Sunil Shroff, Managing Trustee & Co-Founder, MOHAN Foundation said “India has a long way to go for both creating awareness and setting up processes to help make organ donation a usual everyday event rather than being an unusual one currently. This requires all the stakeholders be it government, private and non-profits to work together. The commitment of entities like Edelweiss Tokio Life will help inspire more such groups to help this noble cause and help in changing this status-quo.”
After kicking off its initiative in Hyderabad on January 5, the Zindagi Express has been conducting heavy engagement at 10 pitstops – Mumbai, Nashik, Vadodara, Ahmedabad, Jaipur, and Gwalior on the Western belt and Raipur, Ranchi, Patna, and Lucknow on the Eastern belt. Today, both the Zindagi Express canters converged in Bhopal. The life insurer will additionally be visiting two more cities – Jamshedpur and Gurugram – in the days to come to conduct awareness sessions. These on-ground efforts have been supported by robust digital, PR, and employee outreach.
The life insurer embraced Organ Donation as its flagship social cause in 2019. In the first year alone, it was able to galvanize 1,13,000 organ donation pledges in a single month. In fact, it created a new GUINESS WORLD RECORDS title for highest number of pledges collected by an organ donation campaign in a single day (54,626 pledges).
Cumulatively, over the last 4 years, the life insurer has been able to reach 70 million+ people through a robust digital and media outreach.
For those keen on joining the movement, you can visit here and pledge to donate your organs.
